The PHAROS Financial Group was established to provide seed or venture funding for new business initiatives. With an orientation towards financial services, the group's main interests are in product and service initiatives that have the capacity to deliver differentiated and desired solutions for financial advisors and their clients.

PHAROS' investor base is comprised of practising financial advisors and experienced managers. Our investor's commitment to the Group extends beyond the financial, with each having undertaken to contribute their time, skills, knowledge, creativity and networking to each of the ventures the business commits to. It is the leveraging of these resources which gives the group its strength.

PHAROS itself is a private equity-type entity that was established to evaluate, govern and hold the Group's equity positions in both its core and peripheral businesses.

The first asset of the group is the Madison Financial Group which is a boutique financial services Dealership that holds an Australian Financial Services License - No. 246679. Madison has been developed to cater to the licensing and support needs of higher-end, professionally run and semi-autonomous Financial Planning and Life Risk practices and represents one of a number of AFSL's that PHAROS has some level of relationship with either directly or indirectly through its partner businesses.

The Group's other business interests include firms that provide innovative and differentiated solutions in the areas of: managed accounts; compliance; model portfolios; commercial documentation; SMSF admin and cash brokerage.